A $15 coupon and a 20% discount may look similar, but one can save you much more depending on your cart total.
On a small order, the fixed coupon may be better. On a larger purchase, the percentage discount can quickly become more valuable.
For example, 20% off a $100 order saves $20, which is already more than a $15 coupon.
A coupon savings calculator can help you compare both options before checkout.
It also helps to check minimum spending limits and maximum discount caps. The best coupon is the one that gives you the biggest real saving on the purchase you are actually making.
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