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Read MoreYou’ve seen the reports: "Digital advertising is the only way to grow." So, you set up a Google Ads account, put in your credit card details, and waited for the phone to ring. Instead, you watched as £50, £100, then £500 vanished in "clicks" that resulted in... nothing. No calls. No emails. Just a receipt from a tech giant.
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Read MoreLearn how to get analytics for any website quickly to grow your UK business. Explore the best free tools and tracking strategies for SMEs and contractors today.
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